Last Chance

Monopoly City Streets was supposed to be a breakthrough in social media and gaming, one of the first truly mainstream massive multiplayer social media games; the game was supposed to change how companies with established brands (like Hasbro and Monopoly) look at social media and online gaming; it was supposed to revolutionize the way that companies market themselves on the internet and aggregate themselves through social media.

Monopoly City Streets was supposed to be all of these things and more, but when the game launched last week, it didn't actually work. At all.

Thanks in large part to the huge amount of attention the game received on social networks like Twitter (see The "Twitter Effect" Sinks Monopoly City Streets, the game's launch was wildly popular, with hundreds of thousands of gamers around the world rushing to get online and start building their Monopoly empires. That rush of users was unanticipated by the digital agency responsible for Monopoly City Streets, Tribal DDB, and the game spent it's first 24 hours completely unusable by most of the world; only after Tribal DDB tripled server capacity did the game become intermittently available to players - and that was when the problems really started.

Source: Twittown--Last Chance for Hasbro: City Streets Will Reset Today

Commentary

I still can't believe that the stupid tax structure that caps property ownership at 38 streets made it through to implementation. 

That tells me that there are no effective BS Filters in place at Hasbro or Tribal DDB.